Ads judged on revenue, not on impressions and reach
I plan, build and run paid campaigns across Google, Meta and LinkedIn with one measure of success: what the account returns. Tracking gets fixed first, so the numbers you make decisions on are real.
- ✓₹5M+ ad spend managed
- ✓4.27× ROAS on Meta
- ✓70+ businesses, 20+ industries
30 minutes. No pitch-fest. You leave with a roadmap either way.
You’re spending every month and can’t prove what it’s returning.
- ✕Platform dashboards claim credit for the same conversion twice.
- ✕Spend keeps climbing while cost per acquisition climbs with it.
- ✕Performance Max is a black box nobody on your side can explain.
- ✕Your reports show reach and engagement, never revenue.
What you actually get out of this.
Numbers you can trust
→Conversion tracking, server-side events and offline conversion imports get fixed before any budget decisions. Bad data makes good decisions impossible.
Waste cut out of the account
→Overlapping audiences, broad-match bleed, junk placements and zombie campaigns get removed. Most accounts find meaningful budget without spending a rupee more.
A ROAS or CPA floor that holds
→We agree the efficiency line the business needs, then scale under it. Growth stops being a trade-off you argue about every month.
One strategy across platforms
→Google, Meta and LinkedIn play different roles instead of competing for the same click. Budget follows the channel doing the actual work.
Built into a system — not bolted on.
Most providers sell performance marketing as a standalone deliverable. I build it as part of your growth engine, so every channel, page, and campaign works toward the same outcome: predictable revenue.
1. Tracking and account teardown
Audit of conversion tracking, attribution and account structure. We find where data is broken and where money is leaking before touching strategy.
2. Offer and creative angles
Targeting is largely automated now. The offer and the creative are the real levers, so we rebuild both around what your buyer actually responds to.
3. Campaign architecture rebuild
Clean structure, sensible budget splits, bidding strategy, negative keywords and exclusions, built so the account can take more spend later.
4. Scale under an efficiency floor
Weekly optimisation against agreed rules: what gets scaled, what gets cut, what gets tested next. Budget increases only where the maths supports it.
Performance Marketing — recent builds
Real projects and the results they drove.
13.75× ROAS: $467K spend returning $6.43M in conversion value
$2.36M managed across 3 years: 8,930 conversions from 482K clicks
$22.9M in conversion value from $3.62M spend at 6.32× ROAS
13.46× ROAS: 5,140 conversions worth $10.8M from $806K spend
18.25× purchase ROAS on top-performing ad sets
₹66.6L in sales (+185%) and 4,302 orders (+258%)
₹1.9 Cr in revenue & 11,765 orders: scaled from near zero
$437K revenue from $102K spend: 4.27× ROAS (Meta) & 4.69× (Google)
- ✓Full audit of existing ad accounts and conversion tracking
- ✓Campaign build and daily management on Google, Meta and LinkedIn
- ✓Conversion tracking, server-side events and offline conversion imports
- ✓Ad creative direction, copy and testing roadmap
- ✓Landing page and form recommendations tied to campaign intent
- ✓A weekly report on cost per acquisition and return, not reach
- →You’re already spending on ads and want the returns to make sense.
- →You’re a B2B, D2C or service business with a clear conversion event.
- →You’re willing to fix tracking before scaling budget.
- →You want to own your ad accounts and data, not rent them.
Performance Marketing, answered.
I charge a flat monthly fee based on the number of platforms and campaign complexity, not a percentage of your spend. Percentage models reward the agency for spending more of your money, which is a bad incentive. You get a fixed number on the call before committing.
Tracking and waste fixes often move efficiency within the first two to four weeks. A rebuilt account needs a learning period, so judge it on 60 to 90 days rather than the first fortnight. I’ll tell you what a realistic range looks like once I’ve seen your account.
Agencies usually charge a percentage of spend and hand your account to a junior buyer managing eight others. You get me on every call and in the account itself. I take on a limited number of clients precisely so this stays true.
I’ve managed ₹5M+ in spend across 70+ businesses in 20+ industries, from manufacturing and real estate to D2C and SaaS. Channel mix changes a lot by industry: LinkedIn suits high-ticket B2B, Meta suits consumer, Google suits existing demand. We decide that on the call, not by default.
Admin access to your ad accounts, analytics and website. Clarity on what a customer is worth to you, since that sets the efficiency floor. Brand assets or product footage for creative. And a 30-minute weekly review with someone who can make decisions.
Bring your ad account. I’ll show you where the waste is.
A 30-minute Growth Strategy Call where we look at your live campaigns, your tracking and your numbers. You leave knowing what to fix first, with or without me.
Prefer WhatsApp? Message me on +91 85068 57769
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Let’s talk
Bring your ad account. I’ll show you where the waste is.
A 30-minute Growth Strategy Call where we look at your live campaigns, your tracking and your numbers. You leave knowing what to fix first, with or without me.