Marketing that finally has someone senior owning the number.
A growth leader inside your business part-time, owning strategy, budget, channel mix and the people executing. Senior judgement without a senior salary or a twelve-month search.
- ✓Senior leadership, part-time
- ✓Owns strategy and budget
- ✓You work directly with me
30 minutes. No pitch-fest. You leave with a roadmap either way.
You have marketing activity. Nobody owns marketing outcomes.
- ✕Agencies and freelancers each report a different set of numbers.
- ✕Your junior marketer is being asked to make senior decisions.
- ✕Budget goes out every month with no clear view of return.
- ✕Each quarter starts with a new tactic and no actual plan.
What you actually get out of this.
A plan with a number attached
→Quarterly targets, budget allocation and channel priorities in writing. Everyone in the business knows what marketing is accountable for.
Your team gets managed, not just briefed
→Agencies, freelancers and in-house marketers work to one plan, with one senior person reviewing the output every week.
Spend moves to what works
→Reporting shifts from impressions and likes to pipeline, cost per acquisition and revenue. Budget follows the channels that earn it.
Senior experience at a fraction of the cost
→You get someone who has managed ₹5M+ in ad spend across 70+ businesses, without a full-time CMO package, equity or a long hiring process.
Built into a system — not bolted on.
Most providers sell fractional cmo as a standalone deliverable. I build it as part of your growth engine, so every channel, page, and campaign works toward the same outcome: predictable revenue.
First 30 days: diagnostic
Funnel, spend, channels, data, team and the sales handoff, all reviewed. You get an honest read on what is working and what is theatre.
Set the plan and the targets
A quarterly growth plan with budget by channel, targets tied to pipeline, and an explicit list of what we stop doing.
Run the weekly cadence
I lead the weekly marketing review, brief and hold agencies and freelancers to output, unblock your team and keep execution on plan.
Report and re-cut every quarter
Monthly reporting on pipeline, cost per acquisition and revenue. Each quarter the plan gets rebuilt around what the numbers actually say.
- ✓Quarterly growth plan with targets and budget by channel
- ✓Weekly marketing review with your team
- ✓Agency, freelancer and vendor management
- ✓Monthly reporting on pipeline, cost per acquisition and revenue
- ✓Channel strategy across paid, organic, lifecycle and website
- ✓Hiring input and briefs for the marketing roles you add next
- →You’re a founder still acting as the head of marketing.
- →You’re spending on ads with nobody senior reading the numbers.
- →You’re a team of juniors and freelancers with no one leading them.
- →You’re not ready to commit to a full-time CMO package yet.
Fractional CMO, answered.
It is a monthly engagement scoped to how much of the week you need and how much of the team I manage. A founder-led business needing direction and a weekly cadence is very different from a company with three agencies to run. We agree scope and a monthly number on the call.
The diagnostic and the plan land inside the first month, and cleaning up wasted spend often shows up quickly. Compounding channels like organic and lifecycle take a quarter or more. Engagements normally run at least two quarters because that is what it takes to see a plan through.
If you can afford one and have enough work to fill their week, hire one. Most businesses at this stage cannot, and end up hiring a mid-level marketer with a CMO title. This gives you senior decision-making now, and I will help you hire the full-time person when the volume justifies it.
Above them. Agencies execute a channel, they do not own your growth number. I set the plan, brief them, review their work against targets, and make sure your CRM data ties spend back to pipeline. Good agencies tend to like the clarity.
Access to analytics, ad accounts and the CRM, visibility of revenue and pipeline numbers, and a standing weekly slot with the team. Also the authority to stop things that are not working.
Put someone senior on your growth.
Book a Growth Strategy Call. We’ll look at your funnel, your spend and your team, and be honest about whether fractional leadership is the right move right now.
Prefer WhatsApp? Message me on +91 85068 57769
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Let’s talk
Put someone senior on your growth.
Book a Growth Strategy Call. We’ll look at your funnel, your spend and your team, and be honest about whether fractional leadership is the right move right now.