Scale your D2C brand without burning the margin
Most consumer brands can buy revenue. Very few can buy it profitably. I build the acquisition system — creative, media buying and retention — around your actual unit economics, so growth in orders shows up as growth in profit.
- ✓18.25× ROAS on top ad sets
- ✓₹1.9 Cr revenue driven
- ✓Built around your margins
30 minutes. No pitch-fest. You leave with a roadmap either way.
Revenue is up. So is spend. Profit isn’t.
- ✕ROAS looked great at ₹1L a month and collapsed at ₹5L.
- ✕Every new creative dies within a week of launch.
- ✕You’re paying to acquire the same customer twice.
- ✕Nobody can tell you what a customer is actually worth.
What you actually get out of this.
Acquisition that clears your break-even
→We set a ROAS floor from your real contribution margin, not a number from a blog post. Every campaign decision is measured against whether it earns money after COGS, shipping and returns.
A creative pipeline that doesn’t run dry
→Creative is the main lever on a D2C account. You get a steady flow of tested hooks, angles and formats instead of one hero ad you’re scared to switch off.
Spend that scales without ROAS collapsing
→Campaign structure, audience overlap and bidding are built for headroom from day one, so the account can absorb more budget instead of fighting it.
Repeat revenue you already paid for
→Email, WhatsApp and post-purchase flows lift repeat rate and AOV. That raises what you can afford to pay for a first order and gives you room competitors don’t have.
Built into a system — not bolted on.
Most providers sell d2c growth marketing as a standalone deliverable. I build it as part of your growth engine, so every channel, page, and campaign works toward the same outcome: predictable revenue.
1. Unit economics baseline
We calculate real contribution margin, AOV, repeat rate and break-even ROAS per product. That number becomes the scoreboard for everything after.
2. Creative and angle testing
We build a hook bank from customer language and reviews, then run structured creative tests to find the two or three angles that carry the account.
3. Full-funnel media buying
Prospecting, retargeting and brand search built as one system across Meta and Google, with clear budget rules so channels stop cannibalising each other.
4. Retention and AOV lift
Post-purchase flows, bundles and win-back sequences that raise lifetime value, so your allowable acquisition cost goes up and scaling gets easier.
D2C Growth Marketing — recent builds
Real projects and the results they drove.
18.25× purchase ROAS on top-performing ad sets
₹66.6L in sales (+185%) and 4,302 orders (+258%)
₹1.9 Cr in revenue & 11,765 orders: scaled from near zero
$437K revenue from $102K spend: 4.27× ROAS (Meta) & 4.69× (Google)
13.75× ROAS: $467K spend returning $6.43M in conversion value
$2.36M managed across 3 years: 8,930 conversions from 482K clicks
$22.9M in conversion value from $3.62M spend at 6.32× ROAS
13.46× ROAS: 5,140 conversions worth $10.8M from $806K spend
- ✓Unit economics model with break-even ROAS by product
- ✓Meta and Google campaign build, management and scaling
- ✓Creative strategy: hooks, angles, scripts and testing calendar
- ✓Product and landing page conversion fixes
- ✓Email and WhatsApp flows for welcome, abandonment and win-back
- ✓A weekly profit dashboard, not a platform screenshot
- →You’re a D2C brand doing consistent monthly revenue already.
- →You’re selling a product with real margin, not a race to the bottom.
- →You’re on Shopify or WooCommerce with tracking in place.
- →You’re ready to fund creative production, not just media.
D2C Growth Marketing, answered.
It depends on the number of products, markets and channels involved. I scope it on the call and quote a fixed monthly figure. Ad spend and creative production costs sit outside that and are paid by you directly, so there’s no markup hidden in your media budget.
Give it a full 90 days. The first three to four weeks go into tracking, unit economics and the first creative round. Meaningful ROAS movement usually shows up in month two, and compounding gains in month three once there’s enough test data. Anyone promising a turnaround in two weeks is guessing.
Agencies staff D2C accounts with junior buyers running the same playbook across ten brands. An in-house hire costs more than this and takes months to ramp. With me you get one senior person on your account, and I limit how many brands I take so attention doesn’t get diluted.
I’ve worked across fashion, beauty, food, wellness and home categories in India and international markets. What matters more than category is margin and repeat potential. Low-margin, one-time-purchase products are hard to scale profitably, and I’ll tell you that on the call rather than after you’ve paid.
Honest numbers on COGS, shipping and returns. Access to your ad accounts, store and analytics. Someone who can get product shot or ship samples to creators for creative. And a decision-maker on the weekly call who can approve things without a committee.
Let’s look at what your brand can actually afford to spend.
Bring your numbers to a 30-minute Growth Strategy Call. We’ll work out your true break-even ROAS and where the profitable growth is hiding in your account.
Prefer WhatsApp? Message me on +91 85068 57769
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→Google, Meta and LinkedIn ads engineered for ROAS, not vanity.
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Let’s talk
Let’s look at what your brand can actually afford to spend.
Bring your numbers to a 30-minute Growth Strategy Call. We’ll work out your true break-even ROAS and where the profitable growth is hiding in your account.