Conversion Rate Optimization

Get more revenue from the traffic you already pay for.

Most businesses don’t have a traffic problem, they have a conversion problem. I find where visitors drop off, fix it, and prove the change with data.

✓18.25× ROAS on top ad sets
✓Data-led, not opinion-led
✓Fixes ranked by revenue impact

Book a Free Growth Strategy Call →WhatsApp Me

30 minutes. No pitch-fest. You leave with a roadmap either way.

18.25×

Purchase ROAS on top ad sets

₹66.6L

D2C sales, up 185%

$437K

Revenue from $102K ad spend

The problem

Traffic is up. Revenue isn’t.

✕Visitors browse, then leave without acting.
✕Carts fill up and never check out.
✕Ad costs rise, conversion rate stays flat.
✕Nobody can say why people drop off.

What changes

What you actually get out of this.

A higher conversion rate on the same traffic

→Every point of improvement makes every channel more profitable. Ads, SEO and email all perform better without a rupee more in spend.

Lower acquisition cost

→When more visitors convert, cost per lead and cost per order fall. For most businesses that is the fastest route to paid media that pays.

Decisions backed by evidence

→Funnel data, heatmaps, session recordings and tests replace internal opinions. You stop redesigning based on whoever argued hardest.

A roadmap that compounds

→Optimization isn’t one redesign. A prioritized test backlog means performance keeps improving quarter after quarter.

Book a Free Growth Strategy Call →WhatsApp Me

How it works

Built into a system — not bolted on.

Most providers sell conversion rate optimization as a standalone deliverable. I build it as part of your growth engine, so every channel, page, and campaign works toward the same outcome: predictable revenue.

Data and behaviour audit

Analytics, funnels, heatmaps, session recordings and device splits. We find where visitors leave and what that drop-off is worth in revenue.

Barrier diagnosis

Every friction point gets named: unclear messaging, weak offer, slow pages, long forms, missing proof, checkout drop-off. Then ranked by impact.

Fix and test

We rewrite, redesign and rebuild the highest-impact elements, then validate them with structured A/B tests wherever traffic allows.

Measure and compound

Results are read against conversion rate, lead quality and revenue. Winners roll out sitewide and the next test moves up the queue.

What’s included

✓Full conversion audit of site, funnel and forms
✓User journey mapping and drop-off analysis
✓Prioritized fix list, ranked by revenue impact
✓Rewritten headlines, offers and calls to action
✓Form, product page and checkout optimization
✓Analytics, conversion tracking and an A/B testing roadmap

This is for you if

→You’re spending on ads but the ROAS won’t hold as you scale.
→You’re a D2C brand with add-to-carts that never become orders.
→You’re a B2B or SaaS company getting visits but few demos or enquiries.
→You’re about to raise budget and want the site ready before you do.

FAQ

Conversion Rate Optimization, answered.

Two ways. A one-time conversion audit with a prioritized fix list, or a monthly engagement where I implement and test continuously. The audit is the cheaper entry point and most clients start there. Fixed price, quoted after the call.

The audit takes two to three weeks. Quick wins often land inside the first month. Structured A/B tests need enough traffic to reach a reliable result, which can be four to eight weeks per test. I won’t call a winner on data that can’t support it.

CRO needs one person who understands the ads, the offer and the buyer together, not three teams passing tickets. You get me directly. I’ve also managed ₹5M+ in ad spend, so I read conversion data through what it does to acquisition cost.

I’ve run CRO for D2C stores, SaaS, finance, insurance, architecture and manufacturing sites. Low traffic isn’t a blocker either. With fewer visitors we lean on qualitative research and proven fixes instead of split tests.

Access to your analytics, ad accounts and site or store, plus whoever can approve changes. If tracking is broken, we fix that first, because you can’t optimize what you can’t measure.

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