Clicks are cheap in the US. Customers are not.
Running ads is easy. Running ads that stay profitable while you scale them is a different discipline entirely. Most accounts I audit are not badly managed, they are optimised toward the wrong number.
Works whether you spend $2,000 or $200,000 a month.
The account is fine. The target is wrong.
Platforms optimise toward whatever you tell them to. Point them at cheap leads and they will find you the cheapest leads in the country, most of which will never buy. Cost per lead falls, revenue does not move, and everyone is confused.
- ✕Cost per lead looks great and sales say the leads are junk
- ✕ROAS falls apart the moment you raise budget
- ✕Conversion tracking has been quietly broken for months
- ✕Ads point at a homepage instead of a page built to convert
- ✕Creative has not meaningfully changed in a year
- ✕You cannot see which campaign produced actual revenue
Fixing what the account optimises toward usually beats any bidding change, and costs nothing to implement.
Platforms and what they are good for
Channel choice follows how your buyers actually decide, not how the budget was split last year.
Google Ads
Search, Performance Max, Shopping, YouTube and remarketing. The place to catch people already looking, where intent is highest and so is competition.
Meta Ads
Lead generation and eCommerce across Facebook and Instagram. Where creative decides your cost per acquisition more than targeting does.
LinkedIn Ads
Expensive per click and worth it when the deal is large. Suits SaaS, manufacturing, professional services and anything with a long buying committee.
Landing pages that carry the click
The traffic is only half of it. Most performance gains I find are after the click, not before it.
Tracking wired properly
Conversion events, server side where it matters, and reporting that ties spend to closed revenue instead of platform reported conversions.
Creative as a system
A tested rotation with new concepts on a schedule. Creative fatigue is the most common reason a profitable account slowly stops working.
The first 90 days
Nothing scales until it is profitable at a small budget.
Audit
Existing campaigns, tracking, landing pages, audiences and creative. The output is a list of exactly where budget is being wasted, usually with an uncomfortable number attached.
Rebuild
Campaign structure, tracking, conversion events, landing pages and creative. We fix the foundations before touching budget.
Scale
Once a profitable configuration is proven, we expand it deliberately: budget, audiences and creative, watching cost per customer rather than cost per click.
The dashboards, not the adjectives.
Screenshots straight out of the ad accounts and search consoles. Every number below came from a real campaign, not a case study written after the fact.
Star Porta Potty
Home servicesLead generation across optimised landing pages, local advertising and conversion work for a multi location business.
Boltic
SaaSCustomer acquisition work focused on website performance and scalable digital growth.
13.75× ROAS: $467K spend returning $6.43M in conversion value
$2.36M managed across 3 years: 8,930 conversions from 482K clicks
$22.9M in conversion value from $3.62M spend at 6.32× ROAS
13.46× ROAS: 5,140 conversions worth $10.8M from $806K spend
Businesses I work with in USA
Sectors where this work reliably pays back. If yours is not listed, it is still worth asking.
Performance Marketing in USA
On lead generation, over 8,000 qualified leads at costs ranging from ₹10.33 to ₹26.70 per lead on Meta campaigns. On eCommerce, 18.25x purchase ROAS on top ad sets, ₹1.9 Cr revenue across 11,765 orders, and $437K revenue from $102K spend at 4.27x on Meta and 4.69x on Google. Screenshots of each are on the portfolio page.
The absolute cost per lead does not, and I would be misleading you if I claimed it did. US auctions are far more expensive. What does transfer is the method: how campaigns are structured, what they optimise toward, how creative is tested and how tracking is built. Those are the levers that decide profitability in any market.
Enough for the platform to exit learning on your actual conversion event, which depends on your funnel rather than a fixed number. Starting too small is a common and expensive mistake: the algorithm never gets enough signal, performance looks bad, and the wrong conclusion gets drawn. We will size it honestly on the call.
Tracking and landing page fixes often show within two to three weeks because they recover conversions you were already earning. Campaign rebuilds need four to six weeks to stabilise. Scaling is deliberate after that, since raising budget too quickly is the fastest way to break a profitable account.
Yes, all of it, from day one. Ad accounts, analytics, CRM, domain, code and creative are set up under your ownership. If we stop working together you keep everything running, with no handover fee and no assets held hostage. It is your business, not my portfolio.
Find out what your account is really optimising for
Give me view access and 30 minutes. I will show you where budget is leaking and what I would change first. You get that assessment whether or not you hire me.
Prefer WhatsApp? Message me on +91 85068 57769